Look[er] ‘n Predict

About the Project

Most organizations have failed to realize the value of predictive analytics because the data science workflow requires a lot of resources, and the largest resource consumption often has little to do with the actual discipline of data science or the creation of machine models.

With BigQuery Machine Learning (BQML) data scientists can now build machine learning (ML) models directly where their data lives, in Google BigQuery. This eliminates the need to move the data to another data science environment for certain types of predictive models.

Data scientists will still want to leverage dedicated data science environments such as R-Studio and Jupyter Notebooks for more complex analyses. However, for common types of linear and logistic regression models, a data scientist can dramatically reduce time spent moving and consolidating data by iterating on their machine learning models directly in BigQuery.

Once a model has been built and is ready for testing, a data scientist must ensure that the outputs of the model are piped back into the database and made surfaceable for business users. Traditionally, this step might require pushing the data back into a data warehouse or setting up a new data pipeline to bring the data scientist’s work closer to the broader organization.

With Looker on top of BigQuery, this step is eliminated. Because the data never leaves BigQuery, data scientists are able to easily unlock the value of this final step for their business users by immediately pushing the output of their models to their end users in the same methods already being employed on top of BigQuery.

This is Predictive Analytics on Looker.

About Looker

Looker is a unified Platform for Data that delivers actionable business insights to every employee at the point of decision. Looker integrates data into the daily workflows of users to allow organizations to extract value from data at web scale. Over 1600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Boulder, London, Tokyo and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Premji Invest, Redpoint Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit looker.com.

Our Booths

Data Science Demystified
The Journey to Customer Conversion[Website]
Talk Data to Me [Website]
If Name Tags Could Talk