The Data Supply Chain for Marketers is the second in the series of our Marketing Data & Analytics Guide for data-driven marketing leaders. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
Want better analytics for your business? You need to start by building a data analytics roadmap from the answers to these three questions.
Data 101 for Marketers is the first post in our Marketers’ Guide to Data Management and Analytics series. We cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
Enhanced predictions. Dynamic forecasting. Increased profitability. Improved efficiency. Data science is the master key to unlock an entire world of benefits. But is your business even ready for data science…
As a marketer, you understand the power of data. You know that using data to inform your marketing campaigns delivers a deeper understanding of your customers, highly personalized content, and…
Private equity firms have a major challenge when executing roll-up strategies in their investment sectors. Rolling up multiple acquisitions creates an information and reporting nightmare. How do the PE firms…
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