It’s no secret that logistics companies face a multitude of decisions with countless factors to take into consideration each day. To remain competitive, logistics companies need to focus not only…
Aptitive, a Chicago Data, Analytics, and Data Science consulting firm, has named John Huffman as a new principal to the firm. In his leadership role, Huffman will be responsible for…
Interns are a quintessential aspect of Aptitive and our mission to recruit and grow an elite team of technical consultants. When looking for interns, we are looking for top caliber…
In recent years, marketers have seen a significant emphasis on data-driven decision making. Additionally, there is an increased need to understand customer behavior and key metrics such as ROI or…
Software & Solutions for Marketers is the final section in our Marketers Guide to Data Management and Analytics series. Throughout this series, we’ve covered major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
Analytics & Insights for Marketers is the third in a series of our Marketers Guide to Data Management and Analytics. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
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