Aptitive is pleased to announce we were highlighted on the list of Top 10 Marketing Attribution Solution Providers by MarTech Outlook magazine. We were recognized for our skill in driving actionable, data-driven marketing decisions through data management and business intelligence solutions.
Aptitive’s CEO Paul Corning said, “We’re proud to be recognized for our modern approach to marketing attribution. As the quantity and variety of marketing channels have grown, so have the complexities when it comes to measuring ROI. Incorporating data science into attribution models enables our marketing executive clients to holistically analyze data across marketing channels and determine which contribute most to their ROI.”
Our consultants are skilled in building a variety of data and analytics solutions for our marketing clients, including leveraging advanced analytics and machine learning. Aptitive’s machine learning marketing attribution solution uses a combination of data science and data architecture to meet a client’s specific needs. This solution helps clients identify the best marketing channels for their goals, measure marketing campaign effectiveness and impact to the bottom line, deliver a more personalized customer experience, and optimize their marketing budget, among other benefits.
Read what MarTech Outlook had to say about Aptitive’s marketing attribution solutions and our inclusion on their list.