As an official dbt partner, Aptitive and dbt Labs work together to provide clients with effective modern data solutions.
As a business leader, you want to get to impactful analytics ASAP. However, you can’t implement analytics without a solid data strategy. To get where you want to go, ETL should be a part of your data management story. We answer “What is ETL?” and more in this blog post.
Aptitive follows these four key steps to solve P&C business problems with an insurance analytics solution. Read the blog post for our roadmap, as well as our recommendations for how to make these steps as actionable as possible.
One unique tool we’ve recently spent quality time with is data build tool (dbt), which automates the testing and deployment of the data transformation process. Learn about dbt and why you might need it.
Speed and efficiency are at the core of our five modern data and analytics predictions for the next year and beyond, from near-real-time data access to embedded analytics.
The Data Supply Chain for Marketers is the second in the series of our Marketing Data & Analytics Guide for data-driven marketing leaders. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.