Aptitive was recognized for leveraging advanced analytics and machine learning in marketing attribution modeling, enabling data-driven marketing decisions.
Software & Solutions for Marketers is the final section in our Marketers Guide to Data Management and Analytics series. Throughout this series, we’ve covered major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
Analytics & Insights for Marketers is the third in a series of our Marketers Guide to Data Management and Analytics. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
The Data Supply Chain for Marketers is the second in the series of our Marketing Data & Analytics Guide for data-driven marketing leaders. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
Data 101 for Marketers is the first post in our Marketers’ Guide to Data Management and Analytics series. We cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
As a marketer, you understand the power of data. You know that using data to inform your marketing campaigns delivers a deeper understanding of your customers, highly personalized content, and…
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