Analytics & Insights for Marketers is the third in a series of our Marketers Guide to Data Management and Analytics. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
Dale HansonDale Hanson is the Data Science Practice Lead at Aptitive with hands on project experience across the entire data science practice. Dale works with clients to help drive strategic…
Global competition, rapid innovation in process and logistics, market volatility, and shifting regulations require manufacturers to anticipate tomorrow’s challenges, circumstances, and demands well in advance. The good news? Predictive analytics…
Maintaining the status quo is as good as falling behind in today’s business world. The law of accelerating returns (i.e. more technological advances lead to faster changes over time) creates…
Ashley PradhanAshley Pradhan is a Data & Technology Consulting Manager at Aptitive. In her role, Ashley helps clients to find valuable insights through the entire data management lifecycle including, strategy,…
It’s difficult to achieve your objectives when the goal posts are always in motion. Yet that’s often reality for the healthcare industry. Ongoing changes in competition, innovation, regulation, and care…
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