What percent of your enterprise data goes completely untapped? It’s far more than most organizations realize. Research suggests that as much as 55% of global enterprise data goes unused. The…
Analytics can uncover valuable information about your customers, allowing you to connect on a deeper, more personal level. A customer insight is a piece of information or metric that helps…
Maintaining the status quo is as good as falling behind in today’s business world. The law of accelerating returns (i.e. more technological advances lead to faster changes over time) creates…
Here’s a startling number: the average consumer sees at least 5,000 ads a day. That doesn’t include the multitude of other customer touch points that are inundating consumers and making…
Ashley PradhanAshley Pradhan is a Data & Technology Consulting Manager at Aptitive. In her role, Ashley helps clients to find valuable insights through the entire data management lifecycle including, strategy,…
It’s difficult to achieve your objectives when the goal posts are always in motion. Yet that’s often reality for the healthcare industry. Ongoing changes in competition, innovation, regulation, and care…
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