January 5, 2022
Press Release: Aptitive Acquired by 2nd Watch, Global Cloud Services Company
Aptitive was acquired by 2nd Watch to help them grow their data and analytics capabilities. Read the press release to learn more.
August 13, 2020
Software & Solutions for Marketers
Software & Solutions for Marketers is the final section in our Marketers Guide to Data Management and Analytics series. Throughout this series, we’ve covered major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
August 6, 2020
Analytics & Insights for Marketers
Analytics & Insights for Marketers is the third in a series of our Marketers Guide to Data Management and Analytics. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
July 30, 2020
The Data Supply Chain for Marketers
The Data Supply Chain for Marketers is the second in the series of our Marketing Data & Analytics Guide for data-driven marketing leaders. In this series we cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
July 23, 2020
Data 101 for Marketers
Data 101 for Marketers is the first post in our Marketers’ Guide to Data Management and Analytics series. We cover major terms, acronyms, and technologies you might encounter as you seek to take control of your data, improve your analytics, and get more value from your MarTech investments.
July 16, 2020
Data: The Key to Getting the Full Benefits of Your Marketing Technology (MarTech)
As a marketer, you understand the power of data. You know that using data to inform your marketing campaigns delivers a deeper understanding of your customers, highly personalized content, and…
