As a private equity firm started to acquire construction machinery dealerships across the United States, they needed a way to consolidate data from each location, standardize KPI’s, and analyze data in a user friendly business intelligence (BI) tool.
Aptitive built a machine learning solution to predict customer lifetime value and improve customer targeting for a Chicago retailer.
A cosmetics company was interested in using their data to understand omni-channel customer behavior to improve targeting and outreach.
Aptitive enabled a retailer to increase revenues by $28M annually with an integrated marketing analytics platform to track customer behavior.
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