Aptitive created a solution that leverages big data for real-time insurance underwriting, providing rich and comprehensive reporting that pulls from a variety of data types and sources.

The Problem  

Our industry-leading automotive insurance client had just developed a game-changing application. Their idea? Provide ride-share drivers with quick and easy access to custom underwriting services, issuing four hour micro-insurance policies that protected their customers’ livelihood for mere cents per mile.

The only problem was that their mobile application was not equipped to consolidate and analyze the anticipated high volume data sets. Without big data, they would miss out on the big picture – and opportunities to evolve their services and revenue.

In search of the right solution, our insurance client reached out to their trusted technology partner for direction. They chose Aptitive for our command of big data, data modeling, and the challenges of the insurance industry – especially policy underwriting, fraud detection, and customer interactions.

Our Solution

Working directly with stakeholders on the client’s Data Integrity Team, we outlined their vision and the full value of big data integration within their mobile application. Using experience cultivated over numerous insurance analytics projects, our team forecasted the immediate impact and the long-term scalability of the project. Then, the Aptitive delivery team plunged into the technical work we do best.

The Microsoft stack emerged as the superior tool set for this solution. We parsed the JSON using SQLServer 2017 native capability and loaded the data into a star schema data warehouse. This simplified query writing and database processing, resulting in nimble user access and analysis. Then, we built an SSAS tabular model to yield fast and more effective reporting through a highly accessible user interface.

During the development process, the Aptitive team integrated and consolidated disparate systems, applications, and data sources from 20 different divisions of the insurance client into one comprehensive hub that enhanced overall reporting. Though it required a fair amount of reverse-engineering, our hard work paid off in a seamless solution that delivered data in a strategic manner.

Our team even contributed to user acceptance testing, validating that the initial user requirements fulfilled the needs of a real-world user base.

The Outcome

Since the launch, our solution has provided our client’s Data Integrity Team with rich and comprehensive reporting that pulls from a variety of data types and sources. Policy specifics, driving conditions, driver ride sharing scores, user interactions with the app, and other data now fuel everything from list reports and PowerBI dashboards to machine learning projects pushing the cutting-edge of predictive analytics.

This project was just the beginning for Aptitive and this insurance client. The Aptitive team continues to support the data warehouse and reporting functions, migrate existing applications into the data warehouse, and expand the use of big data analytics throughout the enterprise.

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