Aptitive created a full data solution that enabled our client to access, analyze, and visualize their data using Tableau

Client Industry

Professional Association

Technology Used

Tableau

Microsoft SQL Server

The Challenge

A Professional Association client purchased Tableau for a faster and easier way to visualize the “Value of Membership”. They were thrilled with the capabilities of this BI tool but soon realized that their current data structure limited their ability to get the full value from their Tableau investment.

Our Solution

Aptitive’s team of data and analytics consultants designed a data architecture and implemented a Microsoft SQL Server data mart as a solution to collect, organize, and structure data from their CRM, Google Analytics, and excel spreadsheets.

This data mart enabled them to easily access clean, consistent data and allowed the team to create Tableau visual dashboards that gave our client better insights into their member base.

The Outcome

Aptitive created a full data solution for our client that not only allowed them to easily track their membership interactions but also expanded their ability to find business insights from additional data from sources that formerly required a timely and cumbersome effort.

Client Industry

Professional Association

 

Technology Used

Tableau

Microsoft SQL Server