Which of your marketing channels are most effective? Which campaigns deliver the best ROI? Where should you invest more?

Developing a marketing attribution model to answer questions like these can be a challenge for even the most seasoned marketers. The Machine Learning Marketing Attribution Solution from Aptitive uses a combination of data science and data architecture to design an attribution solution based on your data and your goals. This solution will enable you to:

  • Identify the best marketing channels based on your definition of success
  • Provide deeper insights into channel attribution than many standard reporting tools can
  • Measure individual campaign effectiveness and the impact to the bottom line
  • Understand your customer’s interactions and help you to deliver a more personalized experience
  • Optimize your marketing budget and maximize marketing ROI

With a Machine Learning Marketing Attribution Solution, you’ll get:


Creation of a custom, data science driven attribution model to accurately identify the top and bottom marketing channels in terms of ROI


Integration and centralization of multiple data sources to fully track customers along their journey, provide a single view of a customer, and improve reporting


Marketing optimizations based on the number, sources, and types of customer interactions based on past performance

What We’ll Do:

Conduct stakeholder interviews to understand current methods and factors

Identify different customer touchpoints and possible conversion events

Integrate multiple data sources to track customers along their journey and obtain a single view of a customer

Assign weights to marketing channels based on conversion events using advanced data science modeling techniques and markov chains

Identify the optimal attribution model based on the client needs

What You’ll Get:

A machine learning model that produces more accurate channel attribution as well as recommendations for the next best action for each lead

Automated recommendation on the next most profitable customer interventions (at the customer level)

Clear insight into which touch points were most impactful in driving a customer to make a purchase

The ability to identify the most and least profitable marketing channels

A better understanding of the customer journey - from acquisition to various purchases

Insight on where to spend marketing budget

A flexible data structure that will provide additional analytical insights


Our tech agnostic approach means that we can build a solution with the leading cloud platforms, data management, and data science technologies.

Here are some of the technologies our team will use to build the right solution for your organization.


  • Dataiku
  • H20
  • Python
  • R
  • Spark
  • AWS Sagemaker
  • Azure IoT Edge
  • Azure ML
  • Databricks


  • Tableau
  • Looker
  • Sigma
  • Power BI


  • Azure (SQL Server, Azure DW, Azure SQL, Azure Data Lake Store)
  • AWS (Redshift, Athena, Lake Formation)
  • Google Cloud (BigQuery)
  • Snowflake (multi-cloud)
  • Databricks (multi-cloud)

Get Started Today