Developing a marketing attribution model to answer questions like these can be a challenge for even the most seasoned marketers. The machine learning marketing attribution solution from Aptitive uses a combination of data science and data architecture to design an attribution solution based on your data and your goals. This solution will enable you to:
- Identify the best marketing channels based on your definition of success.
- Provide deeper insights into channel attribution than many standard reporting tools can.
- Measure individual campaign effectiveness and the impact to the bottom line.
- Understand your customers’ interactions and help you deliver a more personalized experience.
- Optimize your marketing budget and maximize marketing ROI.
With a machine learning marketing attribution solution, you’ll get:
CUSTOM ML ATTRIBUTION MODEL
Creation of a custom data science-driven attribution model to accurately identify your top and bottom marketing channels in terms of ROI
CENTRALIZED MARKETING DATA
Integration and centralization of multiple data sources to fully track customers along their journey, provide a single view of a customer, and improve reporting
Marketing optimizations based on the number, sources, and types of customer interactions from past performance
What We’ll Do:
What You’ll Get:
Our tech-agnostic approach means that we can build a machine learning marketing attribution solution with the leading cloud platforms, data management, and data science technologies.
Here are some of the technologies our team will use to build the right solution for your organization.
- AWS Sagemaker
- Azure IoT Edge
- Azure ML
BUSINESS INTELLIGENCE AND ANALYTICS
- Power BI
- Azure (SQL Server, Azure DW, Azure SQL, Azure Data Lake Store)
- AWS (Redshift, Athena, Lake Formation)
- Google Cloud (BigQuery)
- Snowflake (multi-cloud)
- Databricks (multi-cloud)