Just the Headlines

Short on time? Here are the key facts.

  • A global logistics and transportation management company knew that it wasn’t optimally utilizing its data to achieve strategic goals
  • Aptitive analyzed the company’s operational data in order to identify bottlenecks and operational issues
  • The client now enjoys real-time, high-quality business intelligence based on the latest company data, which has led to better decision making and strategic planning


A global logistics and transportation management company was hoping to better leverage their data assets to improve operational efficiency. To solve their problems, Aptitive deployed a real-time analytics platform that integrated data from key systems across their organization. This platform helped the company improve decision making and improve several key performance indicators.


Transportation and Logistics

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The Challenge

Despite a strong belief in the power of data, the client was struggling to maximize the value of its data assets. Systems and information were poorly integrated, leading to blind spots in the evaluation of customer, carrier, and representative performance.

After a thorough audit of the company’s technology, the Aptitive team identified critical data in five systems. The silos created by the disparate source systems were slowing effective data analysis, contributing to several chronic problems at the firm, including poor decision-making capabilities and a lack of clear strategic focus.

The Solution

The company’s leadership wanted to increase deal profitability and competitiveness by better measuring decision-making factors, such as customer data, time of day and time of year data, and more.

To help them achieve these goals, Aptitive delivered an end-to-end, real-time extraction, transform, and load (ETL) solution that was customized to the company’s day-to-day operations. One notable feature was a Data Vault modeled integration layer to unify the vast differences between their multiple data sources and enable quick, efficient ETL loading processes.

Working alongside our client’s development team, we ensured the seamless integration of all necessary data into their new system, providing decision makers with all the timely insights they’d hoped to achieve. Also, by using the cloud to build this capability, Aptitive was able to help our customer minimize infrastructure management resources and costs.

The Outcome

Our client now has instant access to production dashboards built on top of their Centralized, Real-Time Data Platform. These dashboards have helped company leadership effectively identify and rally team efforts around areas of improvement and potential growth.

This success has not only helped our client, but is now also helping their customers. Based on the success and enthusiasm for their new data analytics platform, they began offering self-service business reporting services to its clients. The platform enabled more effective customer engagement, and also allowed them to monetize their data by offering analytics as a service.

The new system Aptitive built allows our client to track the following metrics in real-time:

  • Revenue
  • Expenses
  • Profit
  • Cost-per-pound and cost-per-mile
  • Lead-time
  • Popular lane routes
  • Actual vs forecast figures
  • Carrier on-time performance
  • Time between the different lifecycles of each load (for example, the time it takes to bid to win, a load to get booked, a load to get delivered, etc.)

The success of the project has also piqued the interest of other business groups within our client, who are eager to build similar systems to meet their own needs.

What's Next:

As next steps, Aptitive will continue to add new data sources to the solution while helping the company’s leadership identify possible ways to expand the system. Aptitive also plans to develop a customer portal, which will be central to their new Managed Services branch. This portal will provide reliable, data-driven business reports based on our client’s services.

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