An accessible omnichannel view of your customer enables you to examine a customer’s purchase behavior, automate customer touchpoints, and even predict customer needs. Aptitive can help create end-to-end retail analytics solutions so you can gain a holistic view of your customer and streamline time-consuming processes.
Our Services
Customer Data and Analytics
SINGLE CUSTOMER VIEW
Consolidate all sources of data for retail solutions, from your CRM to online interactions, to get a 360 view of your customers.
OMNICHANNEL ANALYTICS
Optimize your cross-channel data to uncover the story of a customer’s relationship with your brand.
CUSTOMER BEHAVIOR PREDICTIONS
Assess your customers’ past and present behavior to improve targeting and predict trends.
CUSTOMER TARGETING
Develop customer cohorts by demographics, behavior, or other data to predict which campaigns will be most effective.
MACHINE LEARNING AND AI
Leverage advanced analytics and machine learning to predict which factors will increase your ROI.
MARKETING ATTRIBUTION MODELING
Identify which campaigns, tactics, and other customer touchpoints are driving conversions, value, and ROI with marketing and retail analytics.
Reliable Access to Your Data
Where We Fit
Aptitive builds retail analytics solutions that help retailers leverage their data to drive faster results by:
- Automating actions based on business rules that tailor the customer’s experience to their preferences
- Combining data across sources to provide an omnichannel view of customer behavior from social media interactions to in-store purchases
- Enabling analytics to visualize customers’ past and present shopping behavior as well as adding advanced analytics to predict future behaviors
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Retail Analytics Solutions
Improve Results with Your Customer Data
Retail Analytics: Assess your customers’ past and present shopping behavior to present a seamless in-store and online shopping experience.
Single Customer View and Omnichannel Solutions: Consolidate all sources of data, from your CRM platform to online interactions, to see the story of a customer’s relationship with your brand.
Improved Customer Targeting: Develop customer cohorts by demographics, psychographics, or behavior to better predict which campaigns may be effective for each group.
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Retail Analytics Solutions
Aptitive Whiteboarding Sessions
Working collaboratively with you and your team, Aptitive’s retail analytics consultants will create a customized retail analytics solution. We will guide you through a process to build out a modern data platform that supports reporting, integration, and advanced analytics use cases specific to your needs.
An Aptitive retail analytics solution whiteboarding session is an invaluable way to get started and visualize your future state.
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Key Benefits
- Gain a single view of your customer across channels.
- Predict inventory needs based on previous customer behavior.
- Clear and accurate insights into gaps in customer service.
- Schedule interactions with customers based on their preferences and behavior.
- Spend less time wrangling inaccurate and hidden data into reports.
- Develop reports that reliably present real-time KPIs.
- Quickly and easily analyze online interactions.
- Use machine learning to anticipate customer needs/preferences.
Featured Retail Resources
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